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It’s the Real Thing:  Brixton x Coca-Cola  Capsule Collection

March 29, 2023

Brixton and Coca-Cola introduce our latest collection celebrating freedom, good times and rock ‘n’ roll. Join us in revisiting the passion of an energy-filled era alongside Coca-Cola’s feel-good vibes.

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It’s the Real Thing: 
Brixton x Coca-Cola  Capsule Collection

It’s the Real Thing: 
Brixton x Coca-Cola 
Capsule Collection

Brixton and Coca-Cola introduce our latest collection celebrating freedom, good times and rock ‘n’ roll. Inspired by the upbeat music of the ‘70s that made us all feel and move, these statement pieces are designed with bright colors and bold graphics to reflect a carefree disposition. Join us in revisiting the passion of an energy-filled era alongside Coca-Cola’s feel-good vibes.

The sound of the ‘70s was highly danceable, channeling the creativity and sense of possibility that was in the air with top-of-the-chart hits from musicians that defined the decade: The New York Dolls to The Ramones to The Jackson 5 to Blondie. It was also a time that saw the launch of the game Pong, the floppy disk, portable music players, Charlie’s Angels and Saturday Night Live.

Brixton has a long history of collaborating with great companies that share our passion for innovation, positive change and things that bring us together. Coca-Cola is one of the most recognized and timeless brands around the globe dating back to the late-19th century. Brixton is rooted in the spirit of classic workwear, utility gear and basic staples inspired by vintage pieces —so we’re happy about our partnership and the way it brings our mutual love of Americana to life.

Highlights from our collaboration include some of our most popular warm-weather styles like our short-sleeve Olson Shirt and Carpenter Pants designed in a cotton herringbone. The cut evokes a retro delivery uniform with updates that make it modern.

Another anchor piece is our Bunker Short-Sleeve Shirt featuring two eye-catching patterns. The first highlights the iconic green glass Coca-Cola bottle with a starburst print on a bold yellow background. Our red and white checkerboard is another key motif with It’s the Real Thing printed as a repeating graphic. Both of these options are also available with matching Voyage Shorts. These styles look great worn together or paired separately with other staples.

We’re also excited about versatile utility gear and caps, tees and hoodies emblazoned with some of Coca-Cola’s most memorable slogans—Have a Good Day and Coke adds life to having fun—alongside Brixton and Coca-Cola co-branding. These are easy-wearing basics to carry you through the season with a smile.

If you’ve been following our recent adventures, you’ll know that a big part of spring at Brixton is about layering floral prints and bold colors with surplus-inspired styles. We think pieces representing the energy of the ‘70s and Coca-Cola's uplifting spirit are perfect in the mix—like an ice-cold coke on a sunny day.

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